Demi Lovato on a new chapter with Campillo for the cover of Who What Wear

Demi Lovato’s latest transformation isn’t wrapped in theatrics or narrative overdrive, it’s grounded, confident, and surprisingly effortless. Her new WhoWhatWear cover starring Campillo pieces crystallizes this moment: a reclaimed sense of joy, and a refusal to fit into any cultural box she’s been assigned before.

This moment of refined clarity resonates with Campillo’s world. The brand has built its identity on modern tailoring, emotional precision, and a quiet confidence that doesn’t need to scream to be understood.

The symbolism of celebrities embracing this aesthetic is not superficial; it's cultural. When global figures like Lovato step into the conversation, it naturally opens space for brands with similar values. Campillo represents a new chapter for Mexico and it shows that it is not only a source of rich heritage, it’s a source of sharp, contemporary design.

This isn’t just a new chapter for Demi Lovato, it’s the beginning of a sharper, more intentional era. One that feels very much in conversation with the universe Campillo continues to create, Mexican luxury doesn’t just participate; it leads.

Read the full article on Who What Wear Magazine

DEMI WEARS: MI GALLO JACKET FW25 CAMPILLO OFFICIAL

PHOTOGRAPHER: AGATA SERGE

STYLIST: CHRIS  HORAN